How to Optimize Message Delivery with Delayed Workflows in WhatsApp Web

Feb 7, 2025

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Automating customer interaction and quick response is great however, sometimes, some delays could make it feel more real and human. This is why; it is that the "Delay the Workflow" feature of WAWCD Workflow can be useful. Instead of being able to send messages right away, it is possible to add a brief pause creating conversations that feel more natural and stimulating.

Look into more details about why the delayed messages matter in conversation and how we can use this feature.

Why Delay Matters?

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Imagine sending a message to customer service and getting the response in milliseconds, it's almost robotic, isn't it? The addition of a delay of one or two seconds can make your response appear more human which creates a better user experience for the customers. Delay workflows help bridge the gap between automation and the human element, enhancing the customer experience.

How Does "Delay the Workflow" Work?

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This WAWCD Workflow tool allows the creation of automated responses in response to keywords or other triggers such as keyword detection. With the "Delay the Workflow" setting it is possible to delay your response for five or even 10 minutes, giving the chatbot a more natural-looking feel.

How to Activate Delayed Workflows?

It's easy to set up delayed workflows. Follow these steps:

πŸ”˜ Go to the Workflow Settings in the WAWCD Dashboard.

πŸ”˜ Allow "Delay the Workflow" with a green turn on button.

πŸ”˜ Choose Your Delay Interval Select between five seconds and 10 seconds according to your choice.

πŸ”˜ Make sure to save the settings You're now good to start!

Look at the image below to find out exactly where these settings can be found:

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How Delayed Responses Improve Customer Interactions

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1⃣ Feels More Human

Nobody types or responds instantaneously in actual chats. The slight delay can make the chatbot appear to be a human agent instead of an AI bot. It will improve your customer experience.

2⃣ Enhances Customer Experience

They appreciate the way that responses feel genuine instead of automated. Short delays make the interaction feel more fluid and less robotic.

3⃣ Reduces Spam-Like Behavior

In the beginning, immediate responses can seem overwhelming, particularly when there are multiple interactions. The slight delay will ensure that the messages flow smoothly.

4⃣ Gives Time for Context Processing

If the customer has multiple messages, the delaying workflow assists in processing the whole conversation prior to responding, thus avoiding unneeded or redundant replies.

Use Case Example

Imagine a client sends an email asking for information about the product's availability. If the workflow is delayed:

πŸ”˜ The chatbot takes five to 10 minutes before it responds, making it appear as if a person has been checking their inventory.

πŸ”˜ Customers don't get the impression that they're speaking to a bot that responds instantly.

πŸ”˜ If there are additional messages received during that time it is possible to modify the response accordingly.

Final Thoughts

Automation shouldn't feel like a robot. By using WAWCD's "Delay the Workflow" feature within WAWCD, it is possible for businesses to strike the right balance between effectiveness as well as human-like interactions. It doesn't matter if it's 5 or 10 minutes; the smallest delay can make a huge difference to customer satisfaction.

The next time you're setting up your WhatsApp Web-based workflow, consider including a delay. You might be amazed at how natural and comfortable the conversations will feel!


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